Fundamental Design
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Fundamental Design
Fundamental Design is a multidisciplinary graphic design and photography agency based in Christchurch near Bournemouth in Dorset. Design is Fundamental to any brand. It is a strategic element in making any organisation stand out and be noticed. Driven by a passion for design, Fundamental delivers creative graphic design solutions to engage your target audience, to promote your products and services, and to help you grow your brand.

We deliver with a common-sense approach, never forgetting that our solution has to address a real-life business need. Clients tell us that we are a breeze to work with. They trust us as a natural extension of their team. We listen. We thrive on challenges. We are commited to creating original, inspirational design.
Services
Lisa is an absolute pleasure to work with from start to finish on any job.
She has a calm, easy going, can do attitude and is absolutely a team person, fitting easily into whatever client situation I introduce her to.
She goes about her work quietly and without fuss, but always with slick, highly functional and great-looking results.
If she needs to challenge a brief to achieve these results, she will.
She is logical, thorough and questioning as well as creative - a great combination!
Fundamental Design is a Graphic Design Agency based near Bournemouth, Dorset.
The Client // Alternative is a market-leading, nationwide, independent digital document solutions provider.
As a Canon-accredited partner, it focuses its expertise around the Canon portfolio of print and document solutions, and offers much higher levels of service than multi-franchised dealers in the UK.
Alternative came to us through recommendation and required a complete revamp of its existing website.
What We Did // First, we discussed the company's aims and ambitions in order to fully understand the message the website needed to communicate.
The Client // AM Dental Ceramics are a team of highly skilled dental technicians with a passion for creating the best cosmetic dental solutions.
AM Dental provides private dentists, UK-wide, with cosmetic dental solutions, from implants, crowns and bridgework to veneers and inlays.
What We Did // AM Dental approached us to give them a total brand overhaul.
We first created their identity and then implemented it through their communications, on- and offline.
After listening to their aims and aspirations, we created a coherent brand presence that set them apart from their competitors.
The Client // The Association of Medical Research Charities (AMRC) is the national membership organisation of the UK's leading medical and health research charities.
A strong, collective voice, AMRC interprets and influences the political and regulatory environment, supports innovation and collaboration, and encourages public investment in research.
What we did // Our first project for AMRC was to create a special publication marking the organisation's 21st anniversary.
The book told the story of AMRC through its member charities and the text was supported throughout by strong visual graphics including a quick reference timeline and chapters colour coded with dramatic images depicting the particular area of research.
The Client // Blackhawk are a team of experienced and discreet analysts, investigators and specialists.
Blackhawk advise organisations in all sectors, including leading firms of solicitors, major property companies, financial organisations, FTSE clients, small business and high yield individuals.
What We Did // Blackhawk wanted to elevate its business to the next level.
In doing so it needed a complete brand overhaul.
We created a brand identity and a consistant visual language that spoke to the international business community from corporate organisations to high yield individuals and solicitors.
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